What do you think it's the easiest way to view history of transaction for a custom token ? Like A sent X to be B on XX/XX/XXXX. Especially for people who don't know about Ethereum.
A tool like etherscan falls into the "complicated" category (I don't even know how to recover data from it). Mist is decent, but can a bit tough to parse. Any app ? How hard is it to code one ?