I am new to the world of blockchains. I worked briefly for a blockchain venture until they started working with banks. Not a judgement call, I am simply more drawn to crypto-currencies as a fuel for micro-economies rather than a tool to lower banks' operational costs. Today I visited Ripple's website, which seems to be the 3rd largest crypto-currency, and I saw it is very bank-oriented.
I wonder what makes blockchain ventures pivot to the banking industry? Is it only the fact that banks have a need for security which gives early stage ventures a clear financial path? Does the difficulty to ignite the masses' enthusiasm regarding decentralized asset systems play a role?
Regarding Ethereum, between serving the financial industry and bringing blockchain to the masses, does the Ethereum project have any stated desirable path or is it non opinionated?