ENS: Hide name when creating an auction

Question

Is it possible to hide the name in an ENS auction?

If so, how do I go about doing this?

Answer 1

Apparently only hash names are registered:

It's the other way round, actually. All names are hidden - people are really only registering hashes.

However, etherscan is able to decode and display some known names/hashes, namely those words on this rather large list. The list is made up of the top million Alexa .com domains plus an English dictionary, if I recall correctly.

So if your name is not in lookup table from hash to name, it will only appear as a hash.